Drive TV Vancouver - Sharad Khare with Jennifer Hershman
at The Beaumont
August 12th, 2009

http://www.myspace.com/jenniferhershman

About Jennifer Hershman:
She's been known to have an unmistakable voice,one that pierces the air with a sonic difference. Over the past few years,Vancouver-based Jennifer has thrust herself head first into the industry on a number of levels. Her initial foray into the record music business, after a life of dreams and teenage rock bands was to concentrate not only on performing,but tp position herself as a up and coming songwriting talent. Almost immediately, Jennifer's knack for moody flavoured pop driven songs landed two of her selections in the Chis Isaak show,broadcast in the US,Canada and several international markets."Full of emotion" written with Mark Ellis,was the first of numerous tracks to be scouted for use on television. "Simple Pleasures" was used thereafter, in the Showtime series "Higher Ground". Stepping back onto the stage, Jennifer was invited to be part of a worldbeat fusion act called Balligomingo. Pheonix born Garret Schwartz and Burnaby based Vic levak collaborated on the writing and production of "Sweet Allure" which was not only a club hit in Australia,but also,ascended to the top 5 Billboard Dance Chart in November of 2002. While further developing her own material on guitar and with assorted diverse collaborators,a novelty pop song penned by Jennifer with Davor Vulama (Blackie and The rodeo Kings,Coco Lee) was recorded in Taiwan by Asian pop duo Michelle and Vickie. "Kissy Kissy", an uptempo song brought out every pop confection in Jennifer's arsenal, and sold in excess of 25,000 units in Taiwan and became the title track of the Sony BMG release throughout the chinese speaking markets. It was also used as a jingle in a major television campaign for a jeans company. Reuniting with Levak,she returns home to work with a collaborator who knows her voice. Jennifer continues to do various gigs throughout B.C and the lower mainland. She continues to contribute songs to other projects such as Lian Cole's forthcoming debut with songs like "Before i Walk Away". She sees herself as an artist on a mission,an observer of great music and a songwriter on the rise.