First found a "hi-tech" sounding piece of music. The ending was rather puny, so I found a completely different music cut and edited its ending to give a distinct and abrupt change. Then cropped the banner used on website and also created a photo object of the lightbulb. Superimposed them onto a Digital Juice animated background. Then, animated the lightbulb so that it moved across the canvas in time with the swoosh of the music and, when it lands on its position, you hear the "idea" sound effect which was actually the sound of a small metal lampshade being struck. Then created the text "invent !" and tumbled it from large to small. A digital Juice "Swipes" was then used to transition to the "main event."